A giant chubby heart has landed in central London. Suspended slap bang in the middle of Wellington Arch near Hyde Park corner, you can’t miss it.

The design project is conceived by fashion brand, Anya Hindmarch it will remain there for London Fashion Week and is intended as a love letter to London.

Whatever the rationale, it’s pretty cool and perfect for your insta, people,

Fri 14th Feb – Tues 19th Feb: #ChubbyHearts campaign
The Wellington Arch, Apsley Way, Hyde Park corner, W1J 7JZ